You can mow lawns all year and still be skint.
Or you can build outdoor spaces that fund your future.
If you want to grow landscaping business revenue beyond chasing £300 maintenance jobs and one-off patios, you need to think differently. Not like a gardener. Like a construction business.
I’ve seen it dozens of times. A landscaper hits £400k–£600k turnover. Busy all summer. Dead quiet in January. Cashflow up and down like a yo-yo. And no clear path forward.
Let’s fix that.
The Shift: From Jobs to Projects
A few years ago I spoke to a landscaper turning over just under £500k. Great reputation. Brilliant workmanship. But he was pricing £8k–£15k patios all day long and competing on price.
His diary was full. His bank account wasn’t.
The problem was positioning. He saw himself as “a landscaper”. His clients saw him as “a bloke who does patios”.
Once we reframed him as an outdoor construction specialist offering full garden transformations, the conversation changed. Within 18 months, he was regularly pricing £50k–£80k garden builds and had landed his first £140k design-and-build project.
Same team. Different thinking.
If you want to grow landscaping business revenue, you don’t just need more leads. You need bigger opportunities.
Bigger jobs. Better margins.
Margin not ego.
Offer Design-and-Build Packages, Not Just Labour
This sits squarely under the Attract and Convert pillars.
Stop selling slabs and turf. Start selling outcomes.
What to Do
- Partner with a garden designer or bring design in-house.
- Offer a fixed-fee design package upfront.
- Then convert to full installation under one contract.
- Present it professionally, like a main contractor would.
Design-and-build positions you above the “three quotes and pick the cheapest” market.
Why It Pays
- You control the spec.
- You reduce price shopping.
- You increase project values.
A £10k patio at 20% gross margin gives you £2k gross profit.
A £75k full garden transformation at 30% gross margin gives you £22,500 gross profit.
That’s the difference between grafting and growing.
Target Metric
- Aim for average project values to move from £10k–£20k to £40k+ within 12–24 months.
- Target 25%–35% gross margin on full builds.
If you want to go deeper on improving close rates and presenting premium projects properly, check out my Sales Mastery Training.
Build Year-Round Revenue, Not Seasonal Panic
Let’s be honest: most landscaping businesses feast May to September and starve November to February.
That’s not scaling. That’s surviving.
If you want to grow landscaping business stability and cashflow, you need seasonal planning.
What to Add
- Winter groundwork and drainage projects.
- Composite decking installations.
- Outdoor lighting upgrades.
- Snow clearance for commercial clients.
- Christmas light installation for premium homes.
It’s not about becoming random. It’s about smoothing cashflow.
Why It Pays
Cashflow is oxygen.
If your overhead is £40k per month and you only invoice properly for six months of the year, you’re under pressure constantly.
By adding winter services, you:
- Keep core staff employed.
- Avoid rehiring and retraining each spring.
- Maintain consistent stage payments.
Target Metric
- Minimum 60% of annual overhead covered by contracted or scheduled winter work.
- Secure winter bookings by September, not November.
This falls under the Plan pillar. If you’ve never mapped revenue seasonally, go through The Big Growth Plan training and build a proper forecast.
Programme not hope.
Use Visual Marketing Properly
Landscaping is visual. Yet most websites look like they were built in 2009.
If you want to grow landscaping business leads without slashing prices, your marketing needs to look premium.
What to Do
- Invest in professional before-and-after photography.
- Use drone footage for larger projects.
- Create short project walkthrough videos.
- Showcase process, not just finished photos.
Show excavation. Drainage. Foundations. Sub-base. Structure.
Clients pay more when they understand what’s underneath the slabs.
Why It Pays
Premium visuals:
- Attract higher-budget clients.
- Improve trust before you quote.
- Increase conversion rates.
People buy what they can see.
If your social media is inconsistent, this is where The Social Supercharge training helps massively.
Target Metric
- Minimum 2 professional case studies added per month during peak season.
- Post at least 2 times per week consistently.
Consistency wins.
Upsell Maintenance Contracts on Every Project
This is where recurring revenue changes the game.
Every £50k–£150k project you complete should lead to:
- Annual maintenance contract.
- Seasonal planting refresh.
- Lighting servicing.
- Pressure washing and resealing.
What to Do
- Build maintenance into your final handover meeting.
- Offer tiered packages: Bronze, Silver, Gold.
- Present it before project completion, not after.
Why It Pays
If you complete 20 projects per year and convert 50% onto a £3,000 annual maintenance package:
10 clients x £3,000 = £30,000 recurring revenue.
That’s predictable income before you win a single new job.
If you want to grow landscaping business value long-term, recurring income increases business valuation too.
Buyers pay for predictability.
Target Metric
- 40%–60% maintenance take-up rate.
- Recurring revenue covering at least 20% of fixed overhead.
Systemise Like a Construction Company
This is where most landscapers fall down.
They grow revenue but not structure.
In my Develop Mastermind Roadmap, a framework that helps construction companies scale through five pillars: Plan, Attract, Convert, Deliver, Scale, this falls under the Deliver pillar.
You need:
- Proper contracts.
- Variation order process.
- Weekly site reviews.
- Clear project programmes.
- Cost tracking per job.
You are not “just doing gardens”. You are running outdoor construction projects.
Act like it.
If you want to go deeper on project setup and preventing margin leaks, check out my Finish On Time – Every Time training.
The Real Upgrade
To truly grow landscaping business revenue, you need to upgrade three things:
- Your positioning.
- Your average project value.
- Your predictability.
Not more hustle. Better structure.
From £10k patios to £150k design-and-build.
From summer chaos to year-round pipeline.
From gardener to outdoor construction pro.
You don’t need a bigger van.
You need a bigger vision.
And the systems to match it.
Action Point Checklist
- Review last 12 months average project value.
- Identify top 3 services to bundle into design-and-build.
- Secure a designer partnership within 30 days.
- Map seasonal revenue month by month.
- Add at least one winter service line.
- Book professional photography on next major project.
- Create a 3-tier maintenance offer before next handover.
- Implement weekly job cost tracking.
Build bigger. Price properly. Protect margin.
Freedom comes from structure.
To Grow Landscaping Business Is a Decision
You can stay as the busy local landscaper.
Or you can build an outdoor construction company that runs properly, pays properly and scales properly.
To grow landscaping business revenue beyond small jobs, you need:
- Bigger average project values.
- Recurring revenue built in.
- Year-round cashflow.
- Proper systems behind the scenes.
This isn’t about chasing more leads.
It’s about building a structure that supports £1m+ turnover without burning you out.
Most landscapers never make the shift. They stay stuck between £300k and £700k, working flat out, hoping next summer will be better than the last.
Hope isn’t a strategy.
If you’re serious about stepping up from local gardener to outdoor construction pro, and you want help building the Plan, Attract, Convert, Deliver and Scale structure properly, then let’s talk.
